Sunday, October 14, 2007

The Laws of Simplicity

Nutrition and specifically food portions can seem like a very complicated thing. But does it have to be? I have recently read The Laws of Simplicity by John Maeda for some guidance. Written by a professor at MIT’s Media Lab, this book outlines how to achieve simplicity in the digital age. But it’s ‘laws’ are universal to all types of design and media.
  1. Reduce - thoughtful reduction
  2. Organize - makes things appear fewer
  3. Time - savings in time feels like simplicity
  4. Learn - knowledge makes things simpler
  5. Differences - simplicity and complexity need each other
  6. Context - peripheral of simplicity
  7. Emotion - more emotions are better than less
  8. Trust - trust simplicity
  9. Failure - some things can’t be made simple
  10. The One - subtract the obvious and add the meaningful
Maeda gives excellent examples of his theories that make you understand each law in the context of real life. Using things like the ipod, rhythm, and sushi he makes it easy to see how simplicity impacts our daily lives. I will definitely keep these laws with me as I begin my investigation into food portion and obesity. Visit the blog www.lawsofsimplicity.com for more information.

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